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American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn...

Rotem Baruchin

August 14, 2025

Defending Brands and Executives in the Age of Disinformation

When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to...

Rotem Baruchin

August 12, 2025

Cyabra Launches Brand & Entertainment Council: New Alliance Against Brand Disinformation 

Cyabra forms elite Brand & Entertainment Council with leaders from UTA and Roc Nation to combat disinformation that have damaged celebrities and major brands. Learn...

Rotem Baruchin

August 6, 2025

How Fake Profiles Fueled #BoycottAmazon

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...

Rotem Baruchin

July 24, 2025

The Bot Network Collapse That Exposed Iran’s Influence Operation

Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.

Rotem Baruchin

July 10, 2025

Revealing the Bots Behind Target’s $12B DEI Backlash

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...

Illustration of a giant wave made of speech bubbles, hashtags and exclamation points crashing toward a silhouetted city, representing an overwhelming surge of social-media backlash

Rotem Baruchin

June 10, 2025

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back...

Illustration of a small storefront engulfed by dark storm clouds with a fake news headline, warning icons and lightning bolts, representing the threat of disinformation to SMB brand reputation

Rotem Baruchin

June 9, 2025

Manipulated Narratives: Navigating Brand Disinformation Risks

Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can...

Rotem Baruchin

May 8, 2025

How a Fortune 500 Brand Stopped a Disinformation Crisis

A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...

Rotem Baruchin

April 7, 2025

Why Traditional Social Listening is Failing You

This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...

Rotem Baruchin

March 27, 2025

Fake Profiles Fueled “Economic Blackout Day”

February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands...

Deserted city street resembling Times Square with glowing Amazon, Walmart, Target, and Best Buy signs amid fog and scattered debris, conveying an economic blackout atmosphere

Rotem Baruchin

March 6, 2025

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo, 70th Secretary of State, met with Cyabra to discuss the impact of disinformation on public trust and the fight against online manipulation.

Man in a suit speaking in an interview, with an overlaid quote about finding tools and methodology to protect institutions from disinformation

Rotem Baruchin

February 27, 2025

State Farm’s Wildfire Fallout: Misinformation and Mis-management

Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.

Crowds in a burning forest protest with speech bubbles accusing State Farm of knowing about the fires while analysts in a glowing command center work beneath the State Farm logo

Rotem Baruchin

February 13, 2025

Cyabra at Golin: Understanding What’s Real vs. What’s Fake

Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.

Man with glasses speaking in a blurred office environment, alongside a Cyabra-branded quote that reads “To protect the reputation of brands, understanding what is fake and what is real is critical”

Rotem Baruchin

February 11, 2025

Bots Break the Bank: NY Community Bank Crisis

Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...

Robots representing social media bots gather in front of a bank engulfed in flames, with floating like and hashtag icons illustrating online chatter

Rotem Baruchin

February 14, 2024

Misinformation Monthly – November 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words “Misinformation Monthly” and “Cyabra Reading List”

Rotem Baruchin

November 28, 2023

Three Examples of GenAI Used for Disinformation

AI-generated texts and images unintentionally offer great value and great opportunities for bad actors online. With one single click, they can create millions of texts,...

Rotem Baruchin

November 22, 2023

Misinformation Monthly – September 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

September 7, 2023