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Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

The 24-Hour Brand Shield: The Life of Modern Brand Management

This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts,...

Rotem Baruchin

November 12, 2025

The Digital Bodyguard: How to Protect Personal Reputations From Disinformation

Based on a Cyabra live event, this practical playbook for executives and teams dives into how to detect, counter, and prevent attacks on personal reputations.

Rotem Baruchin

October 30, 2025

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly...

Rotem Baruchin

October 16, 2025

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for...

Rotem Baruchin

September 8, 2025

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop...

Rotem Baruchin

August 27, 2025

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn...

Rotem Baruchin

August 14, 2025

Defending Brands and Executives in the Age of Disinformation

When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to...

Rotem Baruchin

August 12, 2025

Cyabra Launches Brand & Entertainment Council: New Alliance Against Brand Disinformation 

Cyabra forms elite Brand & Entertainment Council with leaders from UTA and Roc Nation to combat disinformation that have damaged celebrities and major brands. Learn...

Rotem Baruchin

August 6, 2025

How Fake Profiles Fueled #BoycottAmazon

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...

Rotem Baruchin

July 24, 2025

The Bot Network Collapse That Exposed Iran’s Influence Operation

Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.

Rotem Baruchin

July 10, 2025

A New Crisis Playbook for Brands

This playbook breaks down the anatomy of modern online manipulation for brands, and shares practical strategies for detecting, defusing, and defending against disinformation-fueled crises. This...

Rotem Baruchin

July 2, 2025

Revealing the Bots Behind Target’s $12B DEI Backlash

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...

Illustration of a giant wave made of speech bubbles, hashtags and exclamation points crashing toward a silhouetted city, representing an overwhelming surge of social-media backlash

Rotem Baruchin

June 10, 2025

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back...

Illustration of a small storefront engulfed by dark storm clouds with a fake news headline, warning icons and lightning bolts, representing the threat of disinformation to SMB brand reputation

Rotem Baruchin

June 9, 2025

Manipulated Narratives: Navigating Brand Disinformation Risks

Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can...

Rotem Baruchin

May 8, 2025

How a Fortune 500 Brand Stopped a Disinformation Crisis

A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...

Rotem Baruchin

April 7, 2025

Why Traditional Social Listening is Failing You

This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...

Rotem Baruchin

March 27, 2025

Fake Profiles Fueled “Economic Blackout Day”

February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands...

Deserted city street resembling Times Square with glowing Amazon, Walmart, Target, and Best Buy signs amid fog and scattered debris, conveying an economic blackout atmosphere

Rotem Baruchin

March 6, 2025

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo, 70th Secretary of State, met with Cyabra to discuss the impact of disinformation on public trust and the fight against online manipulation.

Man in a suit speaking in an interview, with an overlaid quote about finding tools and methodology to protect institutions from disinformation

Rotem Baruchin

February 27, 2025