Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
State Farm’s Wildfire Fallout: Misinformation and Mis-management
Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.
Cyabra at Golin: Understanding What’s Real vs. What’s Fake
Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.
2024 Brand Crisis Round-Up – Part 1
A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them:
2024 Brand Crisis Round-Up – Part 2
A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part...
Misinformation Monthly – December 2024
Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...
Bots Promoting Violent Threats Against Healthcare CEOs
Weeks after the tragic murder of UnitedHealthcare’s CEO, social media discourse continues to rage with misinformation, fake news, and conspiracy theories about the murder, alongside...
Fake Profiles Fueled the Jaguar Backlash
while analyzing the online backlash around Jaguar, Cyabra uncovered a fake campaign that was part of an orchestrated effort to tarnish the brand's image and...
How to Counter Toxic Narratives Surrounding Your Brand
Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it's natural...
Who Protects Your Brand From Fake Profiles?
Social media presence is an invaluable asset to every company or brand, no matter how big or small they are. Keeping track of the public’s...
A Binge Boycott: Netflix Attacked by Election Bots
Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn...
Fake Profiles Grill Burger King Online
Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by...
Bots Bash Team Fortress 2 In-Game and On Social
Cyabra uncovered fake profiles discussing the game Team Fortress 2. Ironically, the movement, which used hashtags #SaveTF2 and #FixTF2 formed because gamers expressed their discontent...
Ozempic Attacked: Fake Profiles, Misinformation, and Illegal Sales
Cyabra uncovered two types of attacks directed at Ozempic: fake profiles spreading fear and disinformation, and illegal sales of the prescription drug.
Fake Profiles Pump Up Planet Fitness Boycott
Gym chain Planet Fitness found itself facing boycott calls on X for the gym's handling of transgender rights issues after an incident in the women’s...
Bots Sweep the Supermarket: #BoycottLoblaws
Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment,...
Brand Disinformation: When Bots Attack
Here’s a fact: fake profiles are expanding - not only in volume but in impact. While in the past, creating a fake profile required manual...
Bots Sell Illegal Netflix Logins
Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales...
1 in 4 Profiles in #BoycottWaitrose Is Fake
British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online. But how...
