Cyabra Launches Deepfake Detection

Brand Reputation

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How to Counter Toxic Narratives Surrounding Your Brand

Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it's natural...

Abstract network of dark tendrils and bright red spheres representing the rapid spread of toxic narratives online

Rotem Baruchin

November 12, 2024

Who Protects Your Brand From Fake Profiles?

Social media presence is an invaluable asset to every company or brand, no matter how big or small they are.  Keeping track of the public’s...

Rotem Baruchin

October 15, 2024

A Binge Boycott: Netflix Attacked by Election Bots

Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn...

Rotem Baruchin

September 19, 2024

Fake Profiles Grill Burger King Online

Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by...

Humanoid robots at computer stations generating negative emoji reactions toward an oversized cheeseburger labeled with hashtag BoycottBurgerKing

Rotem Baruchin

August 29, 2024

Bots Bash Team Fortress 2 In-Game and On Social

Cyabra uncovered fake profiles discussing the game Team Fortress 2. Ironically, the movement, which used hashtags #SaveTF2 and #FixTF2 formed because gamers expressed their discontent...

Humanoid robots at computer desks playing Team Fortress 2 as angry #SaveTF2 and #FixTF2 tweets and dislike icons float above, representing bot-driven harassment in the game and on social media

Rotem Baruchin

August 14, 2024

Ozempic Attacked: Fake Profiles, Misinformation, and Illegal Sales

Cyabra uncovered two types of attacks directed at Ozempic: fake profiles spreading fear and disinformation, and illegal sales of the prescription drug.

Humanoid robots in a neon-lit control room study social media feeds on multiple monitors, with an Ozempic semaglutide injection box and pen on the desk

Rotem Baruchin

August 1, 2024

Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym's handling of transgender rights issues after an incident in the women’s...

Futuristic robot lifting a heavily loaded barbell in a gym, surrounded by X logos and #BoycottPlanetFitness hashtags, symbolizing social media bots fueling the Planet Fitness boycott

Rotem Baruchin

July 18, 2024

Bots Sweep the Supermarket: #BoycottLoblaws

Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment,...

Loblaws supermarket scene where shoppers navigate aisles overrun by dozens of small, cartoonish robots scattering groceries and littering the floor, symbolizing a bot-driven boycott

Rotem Baruchin

July 18, 2024

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding - not only in volume but in impact. While in the past, creating a fake profile required manual...

Analyst at multi-screen workstation surrounded by swarming miniature robots symbolizing a coordinated bot attack and online disinformation

Rotem Baruchin

July 18, 2024

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales...

Futuristic street scene with humanoid robots at glowing kiosks advertising “Netflix logins available,” representing automated bots offering illicit account access

Rotem Baruchin

July 17, 2024

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how...

Map of the UK filled with green location pins marking Waitrose stores, surrounded by crossed-out transgender flags, angry face and thumbs-down icons, and large hashtags #BoycottWaitrose and #BoycottJohnLewis on a dark blue backdrop

Rotem Baruchin

July 16, 2024

How to Grow Your Business and Stay Competitive Using Social Media Insights

Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on...

Rotem Baruchin

July 15, 2024

Why Social Listening is Important For Companies

Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in...

Rotem Baruchin

June 25, 2024

The Power of Influence: Impact of Social Media Personalities on the World

In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...

Rotem Baruchin

June 11, 2024

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of...

Rotem Baruchin

June 3, 2024

Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to...

Rotem Baruchin

May 27, 2024

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...

Rotem Baruchin

May 20, 2024

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...

Man speaking on stage to an audience of humanoid robots, with floating social-media like and heart icons and the words Putin, Ukraine, Iran, China in the background, symbolizing bot networks amplifying controversial topics

Rotem Baruchin

May 2, 2024