Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
Trump’s Return to X: Fake Profiles Analysis
Former President Donald Trump officially returned to the platform last August. Trump’s return to X immediately drew thousands of fake profiles. 22% of the profiles...
Fake Profiles Grill Burger King Online
Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by...
Bots Bash Team Fortress 2 In-Game and On Social
Cyabra uncovered fake profiles discussing the game Team Fortress 2. Ironically, the movement, which used hashtags #SaveTF2 and #FixTF2 formed because gamers expressed their discontent...
Ozempic Attacked: Fake Profiles, Misinformation, and Illegal Sales
Cyabra uncovered two types of attacks directed at Ozempic: fake profiles spreading fear and disinformation, and illegal sales of the prescription drug.
Fake Profiles Pump Up Planet Fitness Boycott
Gym chain Planet Fitness found itself facing boycott calls on X for the gym's handling of transgender rights issues after an incident in the women’s...
Bots Sweep the Supermarket: #BoycottLoblaws
Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment,...
Brand Disinformation: When Bots Attack
Here’s a fact: fake profiles are expanding - not only in volume but in impact. While in the past, creating a fake profile required manual...
Bots Sell Illegal Netflix Logins
Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales...
1 in 4 Profiles in #BoycottWaitrose Is Fake
British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online. But how...
How to Grow Your Business and Stay Competitive Using Social Media Insights
Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on...
Why Social Listening is Important For Companies
Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in...
The Power of Influence: Impact of Social Media Personalities on the World
In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...
How to Manage PR Crises in the Age of Social Media
The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of...
Keeping Track Of Your Brand Mentions
The global spread of social media has made it very easy for brands and companies to connect with their customers. Unfortunately, there are drawbacks to...
Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today
Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...
Bot Networks Amplify Controversial Voices
Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...
Misinformation Monthly – April 2024
Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...
Hair Care Brands Tangled Up in Fake News
The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which...
