Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
How to Grow Your Business and Stay Competitive Using Social Media Insights
Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on...
Why Social Listening is Important For Companies
Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in...
The Power of Influence: Impact of Social Media Personalities on the World
In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...
How to Manage PR Crises in the Age of Social Media
The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of...
Keeping Track Of Your Brand Mentions
The global spread of social media has made it very easy for brands and companies to connect with their customers. Unfortunately, there are drawbacks to...
Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today
Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...
Bot Networks Amplify Controversial Voices
Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...
Misinformation Monthly – April 2024
Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...
Hair Care Brands Tangled Up in Fake News
The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which...
Tyson Foods Grilled by Bots Amid Boycott
Food giant Tyson is facing a storm of criticism and boycott calls after laying off 1200 employees and allegedly replacing them with a cheaper workforce...
Bots Amplify the Gmail Sunset Hoax
At the end of February, a viral tweet and image of an email from Google claiming that “Gmail will officially be sunsetted” started trending on...
A Bumpy Road: Bots Attack Autonomous Car Waymo
Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall. Criticism...
Bots Led Online Discussions About Cellular Outage
On February 22, a cellular outage spread through the US. Over 70,000 customers were left with no cell services for almost a full day. The...
Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation
Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin's clients to proactively protect their brand reputations...
Bots Break the Bank: NY Community Bank Crisis
Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...
Bots Hitch a Ride on Bolt’s PR Crisis
At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...
Rip Curl Caught in a Vortex of Fake Profiles
International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign. But the massively...
#BoycottWoolworths Enhanced by Fake Profiles
Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...
