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Brand Reputation

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Misinformation Monthly – April 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words “Misinformation Monthly” and “Cyabra Reading List”

Rotem Baruchin

April 30, 2024

Hair Care Brands Tangled Up in Fake News

The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which...

Dark blue pump shampoo bottle with a prohibited symbol, surrounded by floating social media icons, hearts, and #NoPoo and #NoShampoo speech bubbles, symbolizing viral anti-shampoo narratives online

Rotem Baruchin

April 1, 2024

Tyson Foods Grilled by Bots Amid Boycott

Food giant Tyson is facing a storm of criticism and boycott calls after laying off 1200 employees and allegedly replacing them with a cheaper workforce...

Crowd of humanoid robots in a city street holding megaphones and placards with crossed-out Tyson Foods products, representing an organized boycott driven by bots

Rotem Baruchin

March 19, 2024

Bots Amplify the Gmail Sunset Hoax

At the end of February, a viral tweet and image of an email from Google claiming that “Gmail will officially be sunsetted” started trending on...

Futuristic illustration of a robot at a desk with a Cyabra-branded monitor facing a stylized digital sunset featuring a prominent Gmail envelope icon, set in a cosmic landscape with planets, circuitry, and glowing flora to evoke the theme of bots spreading the Gmail sunset hoax

Rotem Baruchin

March 11, 2024

A Bumpy Road: Bots Attack Autonomous Car Waymo

Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall.  Criticism...

Giant robot figures symbolizing online bots loom over congested city traffic, pelting autonomous cars with angry-face and thumbs-down icons to portray a coordinated negativity campaign against self-driving vehicles

Rotem Baruchin

March 4, 2024

Bots Led Online Discussions About Cellular Outage

On February 22, a cellular outage spread through the US.  Over 70,000 customers were left with no cell services for almost a full day. The...

Humans and humanoid robots in a crowded setting using smartphones, surrounded by speech bubbles filled with happy and angry emojis to symbolize bot-driven social media reactions during a cellular outage

Rotem Baruchin

February 29, 2024

Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation 

Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin's clients to proactively protect their brand reputations...

Cyabra and Golin logos with headline 'Cyabra partners with Golin to fight disinformation' on a purple network-patterned background

Rotem Baruchin

February 20, 2024

Bots Break the Bank: NY Community Bank Crisis

Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...

Robots representing social media bots gather in front of a bank engulfed in flames, with floating like and hashtag icons illustrating online chatter

Rotem Baruchin

February 14, 2024

Bots Hitch a Ride on Bolt’s PR Crisis

At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...

Hand holding a smartphone displaying a city map with location pins, overlaid with network graphics connecting multiple small autonomous delivery robots against an urban street background

Rotem Baruchin

February 5, 2024

Rip Curl Caught in a Vortex of Fake Profiles

International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign.  But the massively...

Robots riding surfboards on bright ocean waves, visualizing a swarm of social-media bots affecting the Rip Curl brand

Rotem Baruchin

January 30, 2024

#BoycottWoolworths Enhanced by Fake Profiles

Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...

Map of Australia overlaid with #BoycottWoolworths, #BoycottWoolies and #WokeWorth slogans, red location pins marked as Woolworths stores, and angry face and thumbs-down icons showing nationwide boycott sentiment

Rotem Baruchin

January 23, 2024

Phone-y Business: Imposter CEO Risks T-Mobile

Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady...

Smartphone displaying the T-Mobile logo surrounded by frowning and nauseated emoji faces and thumbs-down icons, symbolizing customer frustration and impersonation risks

Rotem Baruchin

January 15, 2024

Hashtag Hijacked: Bots Amplify #BoycottZara

#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case...

Fashion model in edgy Zara-style outfit stands in studio beside an illustrated social-media network filled with bot icons, angry emojis, thumbs-down symbols and a tablet reading #BoycottZara, symbolizing an automated online boycott campaign

Rotem Baruchin

December 26, 2023

McWho? Bad Actors Impersonating McDonald’s

McDonald’s is one of the most impersonated brands online.  McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of...

McDonald’s restaurant facade on a purple pixelated tech backdrop, surrounded by vulgar fake tweets and angry reaction emojis that illustrate social media impersonators tarnishing the brand

Rotem Baruchin

December 18, 2023

Time of Arrival: Never! The Luggage Scam

In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it...

Traveler facing airport departure boards and piles of abandoned suitcases with price tags while social-media icons float overhead, illustrating luggage sale scams

Rotem Baruchin

December 5, 2023

Misinformation Monthly – November 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words “Misinformation Monthly” and “Cyabra Reading List”

Rotem Baruchin

November 28, 2023

Protect Your Executives From Social Media Threats

The field of executive protection has always been a challenge for enterprise companies, and is known to grow in tandem with a company’s growth. Threats...

Rotem Baruchin

October 3, 2023

Misinformation Monthly – September 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...

Rotem Baruchin

September 7, 2023