Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
Why Traditional Social Listening is Failing You
Fake Profiles Pump Up Planet Fitness Boycott
Gym chain Planet Fitness found itself facing boycott calls on X for the gym's handling of transgender rights issues after an incident in the women’s...
Bots Sweep the Supermarket: #BoycottLoblaws
Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment,...
Brand Disinformation: When Bots Attack
Here’s a fact: fake profiles are expanding - not only in volume but in impact. While in the past, creating a fake profile required manual...
Bots Sell Illegal Netflix Logins
Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales...
1 in 4 Profiles in #BoycottWaitrose Is Fake
British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online. But how...
How to Grow Your Business and Stay Competitive Using Social Media Insights
Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on...
Why Social Listening is Important For Companies
Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in...
The Power of Influence: Impact of Social Media Personalities on the World
In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...
How to Manage PR Crises in the Age of Social Media
The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of...
