Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
Keeping Track Of Your Brand Mentions
The global spread of social media has made it very easy for brands and companies to connect with their customers. Unfortunately, there are drawbacks to...
Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today
Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...
Bot Networks Amplify Controversial Voices
Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...
Misinformation Monthly – April 2024
Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...
Hair Care Brands Tangled Up in Fake News
The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which...
Tyson Foods Grilled by Bots Amid Boycott
Food giant Tyson is facing a storm of criticism and boycott calls after laying off 1200 employees and allegedly replacing them with a cheaper workforce...
Bots Amplify the Gmail Sunset Hoax
At the end of February, a viral tweet and image of an email from Google claiming that “Gmail will officially be sunsetted” started trending on...
A Bumpy Road: Bots Attack Autonomous Car Waymo
Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall. Criticism...
Bots Led Online Discussions About Cellular Outage
On February 22, a cellular outage spread through the US. Over 70,000 customers were left with no cell services for almost a full day. The...
Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation
Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin's clients to proactively protect their brand reputations...
Bots Break the Bank: NY Community Bank Crisis
Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...
Bots Hitch a Ride on Bolt’s PR Crisis
At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...
Rip Curl Caught in a Vortex of Fake Profiles
International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign. But the massively...
#BoycottWoolworths Enhanced by Fake Profiles
Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...
Phone-y Business: Imposter CEO Risks T-Mobile
Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady...
Hashtag Hijacked: Bots Amplify #BoycottZara
#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case...
McWho? Bad Actors Impersonating McDonald’s
McDonald’s is one of the most impersonated brands online. McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of...
Time of Arrival: Never! The Luggage Scam
In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it...
