Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
How Foreign State Actors Threaten Democracies
Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation
Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin's clients to proactively protect their brand reputations...
Bots Break the Bank: NY Community Bank Crisis
Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...
Bots Hitch a Ride on Bolt’s PR Crisis
At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...
Rip Curl Caught in a Vortex of Fake Profiles
International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign. But the massively...
#BoycottWoolworths Enhanced by Fake Profiles
Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...
Phone-y Business: Imposter CEO Risks T-Mobile
Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady...
Hashtag Hijacked: Bots Amplify #BoycottZara
#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case...
McWho? Bad Actors Impersonating McDonald’s
McDonald’s is one of the most impersonated brands online. McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of...
Time of Arrival: Never! The Luggage Scam
In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it...
