Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
A Bumpy Road: Bots Attack Autonomous Car Waymo
Google’s self-driving car company, Waymo, has recently encountered a series of collision incidents that have raised safety concerns and led to a product recall. Criticism...
Bots Led Online Discussions About Cellular Outage
On February 22, a cellular outage spread through the US. Over 70,000 customers were left with no cell services for almost a full day. The...
Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation
Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin's clients to proactively protect their brand reputations...
Bots Break the Bank: NY Community Bank Crisis
Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look...
Bots Hitch a Ride on Bolt’s PR Crisis
At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt...
Rip Curl Caught in a Vortex of Fake Profiles
International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign. But the massively...
#BoycottWoolworths Enhanced by Fake Profiles
Woolworths Supermarkets, AKA “Woolies”, is Australia's biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of...
Phone-y Business: Imposter CEO Risks T-Mobile
Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady...
Hashtag Hijacked: Bots Amplify #BoycottZara
#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case...
