Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
The Rumors That Broke the Bank
In March 2023, First Republic Bank started trending, and not in a good way. In the banking sector, reputation is everything. Any financial expert (or...
The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat
Did your company recently commit massive layoffs? You’re not alone. The global economic crisis caused even huge enterprises like Google, Microsoft, and Amazon to resort...
165 Profiles and the Bank Ain’t One: BNI Impersonation
Bank Negara (BNI) might be “just” the fourth-largest bank in Indonesia, but it has 1,000 branches all over the world, including Tokyo, London, and New...
Misinformation Monthly – March 2023
Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...
Beware the Ticketmaster Imposters
Cyabra’s analysis uncovered fake accounts impersonating Ticketmaster Customer Service pages on Facebook, and luring unsuspecting potential customers into sophisticated phishing attacks. Sports fans, concert lovers,...
Misinformation Monthly – February 2023
Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for...
Engagement vs. Exposure: Social Media Misconceptions
What’s the difference between exposure and engagement, and which of them is more important for your brand? In this series, our experts at Cyabra present...
No Brand’s an Island: the Epstein List Scandal
What do Balenciaga, Disney, Tom Hanks, and Hillary Clinton all have in common? In the last month, they were all blamed for being part of...
Are Consumers Sweet on Sweets Makers?
Everyone loves sweet snacks. But how do consumers feel about the companies that make them? The chocolatey crunch and creamy filling of an Oreo cookie...
Misinformation Monthly – December 2022
Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back...
The Devil Wears Balenciaga: Brands vs. Conspiracy Theories
A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off - a massive wave of disinformation and...
Misinformation Monthly – November 2022
Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back...
Bots Have Scored the Real Goal at the World Cup
Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all...
Brands, Timezones, and Social Media Management
In this new series of articles, our experts at Cyabra will present marketing misconceptions regarding social media management, and show you how to improve your...
Misinformation Monthly – October 2022
Cyabra’s reading list Each month, our experts at Cyabra list all the interesting articles, items, essays and stories they’ve read this month. Come back every...
Is Anybody Excited About FIFA 23?
The 23rd game in a long, popular series was surprisingly met with huge negative sentiment online. But was it really such a surprise? Not to...
Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect
Did you watch Marie Kundo’s show and suddenly felt a desperate need to de-clutter your home? Has watching Tiger King piqued your interest in the...
It’s Not About The Flag: Brands Attacked For Rainbow Washing
If you live in any major western city during June, aka Pride Month, you’re probably well accustomed to the mass of rainbow flags flapping in...
