Reports Archive

Ticketmaster Impersonations

March 2023

An analysis of fake profiles impersonating Ticketmaster customer service pages and the potential harm done.

#Brands, Facebook, impersonation

Mondelēz

November 2022

A deep analysis of snack foods company Mondelēz, including sentiment analysis and comparative analysis.

#Brands, Marketing, Social Listening

Midterms 2022 Overview

October 2022

Analysis of Democrat and Republican supporting Twitter accounts demonstrated that inauthentic users are active and impactful on both sides of the political divide

#Georgia, Midterms, Senate Elections

PR Misconceptions – Posting Times new

October 2022

Brand by brand analysis of customer’s peak social activity helps identify optimum times for posting

#Brand Awareness, Brand Strategy, Customer Engagement

The China-Taiwan Crisis

September 2022

Following Pelosi’s 2022 visit to Taiwan, Cyabra uncovered a massive number of fake profiles.

#China, China Taiwan War, Disinformation

EA Sports and FIFA 23

August 2022

Deep analysis of #boycottFIFA23 and negative sentiment regarding upcoming game FIFA 23.

#Brands, EA Sports, FIFA

Netflix Brand Analysis

August 2022

A study of Netflix’s image on social media, including sentiment analysis and comparative analysis.

#Brands, Marketing, Netflix

The Netflix Effect

August 2022

A study of social trends that followed the most successful Netflix shows.

#Brands, Marketing, Netflix

Shell Social Media Analysis

August 2022

Competitor analysis for Shell and its main rivals found that sentiment was more favorable for Shell than for its competitors.

#BP, Brand Awareness, brand popularity

Aldi Social Media Analysis

August 2022

Analysis of the online conversation regarding Aldi and its competitors found that inauthentic profiles have just as much reach as authentic accounts.

#Aldi, brand analysis, Brand Awareness

US Healthcare

August 2022

Most social media commentary on American healthcare is negative. A small number of sock puppet accounts amplified the hashtags #Healthcareforall and #Freehealthcare.

#Canada, free healthcare, Healthcare

Climate Change

July 2022

Authentic users are spreading disinformation about the climate change “hoax”.

#Climate Change, Disinformation, Global Warming

Citibank

July 2022

Inauthentic users create around a third of negative content regarding Citibank, most of it posted on Facebook

#Citibank, Credit Card, Facebook

CNN Social Media Analysis

July 2022

Analysis of conversations about CNN on Twitter, Facebook and TikTok in June / July 2022 found that 14.3% of profiles were inauthentic, and were mostly based in the USA.

#Climate Change, CNN, Inauthentic Accounts

Abortion Misinformation on Social Media

July 2022

The Supreme Court’s overturning of Roe v Wade sparked disinformation on home remedy abortions, mostly originating from the United States and United Kingdom

#Abortion, Disinformation, Home Abortion

Pride Month and Rainbowashing

June 2022

Brands that have been celebrating Pride Month while supporting anti-LGBTQ politicians found themselves in a storm of consumer rage.

#Brands, Marketing, Pride

The NATO Summit

June 2022

Inauthentic users spreading disinformation created a negative trend toward NATO

#Disinformation, Government, NATO

Robb Elementary School Shooting

June 2022

Following the Uvalde school shooting, discourse around gun reform increased 25,000%

#Democrats, Gun Reform, Republicans

Ecuador Protests

June 2022

inauthentic users on Twitter shared more negative content, and harmful content against the protesters in Ecuador

#Ecuador, Ecuadorian protests, harmful content

Boycott Similac

May 2022

In the wake of the Similac boycott, negative comments about the company were found to originate with both authentic and inauthentic Twitter users.

#baby formula, Boycott, parenting

China Coup 2022

February 2022

Fake news about a supposed coup in China spread on Twitter and TikTok under the hashtags #ChinaMilataryCoup and #XiJinpinghousearrest

#China, Disinformation, Fake News

Climate Crisis Misinformation Report

January 2022

Cing is widesontent characterizing global warmpread on social media. About 15% of the content originates with inauthentic profiles.

#climate, Climate Change, Disinformation

Boycott Qatar

October 2021

Discourse centered around the #boycottqatar involved both real and fake profiles

#Boycott Qatar, FIFA, Human Rights

Pandora Papers

October 2021

Much of the discussion of the Pandora Papers in Korea emanated from inauthentic accounts.

#Korea, Pandora Papers, Social Listening

Morocco Trade Deals Cancellation over Western Sahara

October 2021

Analysing tweets regarding the EU’s canceling Morocco’s trade deals, Cyabra found a higher than average number of inauthentic profiles.

#EU, European Union, inauthentic profiles

Taliban’s takeover of Afghanistan

August 2021

Fake stories were spread on Twitter following the takeover of Afghanistan by the Taliban

#Afghanistan, Fake News, Inauthentic Accounts

Gucci – Social Media Conversation

July 2021

Analysis of tweets discussing Gucci found 14.2% of accounts posting content were inauthentic.

#100 Thieves, Brands, fashion

UK Vaccine Disinformation Report

February 2021

An orchestrated campaign spreading disinformation that the Covid vaccine contained a microchip was found on Twitter and Facebook

#anti-vax, Covid, Medical Disinformation

Vaccine Disinformation Campaign

December 2020

As the Covid vaccines began to roll out, a number of disinformation campaigns were uncovered on Twitter and Facebook

#antivax, AstraZeneca, Bitcoin

Brexit Disinformation Campaign

January 2020

Some 6.3% of accounts discussing Brexit were found to be fake, many spreading negative messaging on the UK’s exit from the EU.

#Boris Johnson, Brexit, European Union

Johnny Depp Disinformation Campaign

January 2020

Twitter conversations regarding the Johnny Depp / Amber Heard trial were in part driven by a community of fake profiles

#Amber Heard, court hearing, Disinformation

Saudi Arabia ‘Neom Project’

January 2020

Of nearly 50,000 Facebook and Twitter profiles that posted regarding the Neom Project, just over 14% were fake and were mostly praising the project.

#eco-friendly, Neom Projct, Saudi Arabia

Reports

Learn how we can help you know your consumers, counter disinformation and uncover trends.