AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Cyabra Listed on GSA Schedule Offering their Disinformation Detection and Sentiment Analysis SaaS to the Public Sector

Cyabra Listed on GSA Schedule Offering their Disinformation Detection and Sentiment Analysis SaaS to the Public Sector

Basic Tips to Help PR Pros Combat Disinformation

Basic Tips to Help PR Pros Combat Disinformation

Here’s what 9 experts said about why Dogecoin is the new star of the crypto market – and it’s not just the Musk effect

Here’s what 9 experts said about why Dogecoin is the new star of the crypto market – and it’s not just the Musk effect

Disrupting Disinformation: Cyabra & Lew’LaraTBWA Announce Social Monitoring Partnership

Disrupting Disinformation: Cyabra & Lew’LaraTBWA Announce Social Monitoring Partnership

Brazilian PR agency Lew’LaraTBWA is known for representing brands that disrupt the creative space.  Like when they launched the new Nissan Versa by covering it with stickers of tweets complaining…

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership with TBWA-Brazil

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership with TBWA-Brazil

Social Media Narratives Impact on Moving Markets

Social Media Narratives Impact on Moving Markets

Brokerage firms are one of the few broad classes of organizations that have yet to prioritize social media strategies, but a swift change is expected after the financial services industry…

COVID-19 pandemic leaves the healthcare industry a target for fake news

COVID-19 pandemic leaves the healthcare industry a target for fake news

Vaccine Disinformation: Part Three

Vaccine Disinformation: Part Three

Following the global rollout of the COVID-19 vaccine, the world has experienced an alarmingly high level of disinformation campaigns on social media platforms. Bad actors and fake profiles are pushing…

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Here’s What Executives Need To Know Before Responding To Consumer Protests

Here’s What Executives Need To Know Before Responding To Consumer Protests