Rotem Baruchin

Frigid Texas Weather Is Providing Real-Time Crisis Management Lessons

Detecting Disinformation as Part of Your PR Strategy

#BoycottSephora: A Case Study

How a Brand’s Image can be Destroyed in Seconds On January 29, makeup influencer Amanda Ensing shared a sponsored video featuring Sephora products on Instagram. What next transpired was a…

Vaccine Disinformation: Part Two

In ongoing efforts to protect the public from COVID-19 disinformation, Cyabra continuously analyzes the thousands of conversations taking place across social media regarding COVID-19 vaccines. Following the first report of…

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean? As the world begins to deploy COVID-19 vaccinations, the news is flooded with articles about the threat of vaccine disinformation. These articles claim…

Vaccine Disinformation: Part One

With COVID-19 vaccines currently being developed and deployed worldwide, the public now faces its next public health challenge- that of disinformation. In efforts to shed light on some of the…

China tweet that enraged Australia propelled by ‘unusual’ accounts, say experts

Chinese Disinformation Campaign

Background With a long history of diplomatic tension between China and Australia, relations in the first half of 2020 significantly deteriorated. In April 2020, Australian Prime Minister Scott Morrison called…

Fake news spread on social media does real harm to our divided society | Opinion

By Scott Mortman, Senior Advisor at Cyabra When President Trump announced on social media that he had been diagnosed positive for the coronavirus, a huge number of people on social-media…

From Israel to the U.S., Deepfake Videos Are Becoming a Major Threat to Democracy