AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How Iran Used AI to Fight a War Online

How Iran Used AI to Fight a War Online

Cyabra analyzed coordinated online activity surrounding the ongoing conflict with Iran, uncovering a large-scale influence operation that generated over 145 million views across major social media platforms in under two…

Following independent research Frost & Sullivan recognized Cyabra with the 2025 North American Technology Innovation Leadership Award.

Following independent research Frost & Sullivan recognized Cyabra with the 2025 North American Technology Innovation Leadership Award.

By uncovering fake accounts and tracking disinformation waves, Cyabra empowers organizations to protect their brand reputation and ensure the authenticity of online discourse.

Cyabra Launches Narrative Alerts to Help Organizations Stay Ahead of Online Manipulation

Cyabra Launches Narrative Alerts to Help Organizations Stay Ahead of Online Manipulation

Cyabra’s Narrative Alerts is an AI-powered early warning system that detects and neutralizes coordinated disinformation and harmful online narratives in real time to protect brand reputation and public trust.