AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Cyabra Introduces “Insights”: Turning Complex Data Into AI-Driven Actionable Insights

Cyabra Introduces “Insights”: Turning Complex Data Into AI-Driven Actionable Insights

Cyabra’s Insights empowers brands and government organizations to detect and understand online threats in real-time.

2024 Brand Crisis Round-Up – Part 1

2024 Brand Crisis Round-Up – Part 1

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: 

2024 Brand Crisis Round-Up – Part 2

2024 Brand Crisis Round-Up – Part 2

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part 2

Misinformation Monthly – December 2024

Misinformation Monthly – December 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for the current brand disinformation and…

‘Who’s next?’: Misinformation and online threats after US CEO slaying

‘Who’s next?’: Misinformation and online threats after US CEO slaying

Disturbing number of profiles praising Luigi Mangione are fake: analysis

Disturbing number of profiles praising Luigi Mangione are fake: analysis