AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fake Campaigns Surrounding UK Political Figures

Fake Campaigns Surrounding UK Political Figures

Cyabra analyzed online conversations on X surrounding UK politicians Zia Yusuf and Rupert Lowe, and uncovered coordinated bot networks discrediting Zia Yusuf while amplifying support for Rupert Lowe, shaping party…

Fake Profiles Fueled “Economic Blackout Day”

Fake Profiles Fueled “Economic Blackout Day”

February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands such as Walmart, Target, Best…

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo, 70th Secretary of State, met with Cyabra to discuss the impact of disinformation on public trust and the fight against online manipulation.

1,000+ Fake Accounts Disrupting German Elections

1,000+ Fake Accounts Disrupting German Elections

Over 1,000 fake profiles artificially boosted support for the far-right party AfD, spreading hundreds of misleading posts, attacking political opponents, and amplifying pro-AfD narratives. 

State Farm’s Wildfire Fallout: Misinformation and Mis-management

State Farm’s Wildfire Fallout: Misinformation and Mis-management

Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.

Cyabra at Golin: Understanding What’s Real vs. What’s Fake

Cyabra at Golin: Understanding What’s Real vs. What’s Fake

Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.