AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Bots Promoting Violent Threats Against Healthcare CEOs

Bots Promoting Violent Threats Against Healthcare CEOs

Weeks after the tragic murder of UnitedHealthcare’s CEO, social media discourse continues to rage with misinformation, fake news, and conspiracy theories about the murder, alongside violent threats targeting CEOs of…

Why Your Brand Can’t Afford to Ignore Online Brand Protection Tools

Why Your Brand Can’t Afford to Ignore Online Brand Protection Tools

Every mention of your brand on social media becomes permanently linked to your reputation, whether that mention is true or not. Bad actors, individuals looking to harm your brand through…

How to Detect Fake, False, and Misleading Content Around Your Brand

How to Detect Fake, False, and Misleading Content Around Your Brand

Your brand’s next crisis might not come from a product failure or a PR misstep. Instead, it could emerge from a carefully orchestrated false narrative campaign, spreading across social media…

The Growing Threat of Brand Disinformation

The Growing Threat of Brand Disinformation

In the past few years, we’ve seen devastating effects of disinformation during critical moments – from elections where fake narratives threaten to undermine democracy itself, to the COVID-19 pandemic where…

Fake Profiles Fueled the Jaguar Backlash

Fake Profiles Fueled the Jaguar Backlash

while analyzing the online backlash around Jaguar, Cyabra uncovered a fake campaign that was part of an orchestrated effort to tarnish the brand's image and reputation

How to Keep Your Brand Safe with Deepfake Monitoring

How to Keep Your Brand Safe with Deepfake Monitoring

Remember when seeing was believing? Those days are rapidly fading into history.  Most people think of deepfakes as videos where someone tries to impersonate another person, but the term actually…

How to Counter Toxic Narratives Surrounding Your Brand

How to Counter Toxic Narratives Surrounding Your Brand

Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it’s natural that some people will have…

Cyabra and Meltwater Partner to Combat Brand Disinformation

Cyabra and Meltwater Partner to Combat Brand Disinformation

Cyabra is excited to announce a new partnership with Meltwater, a leading global provider of media, social, and consumer intelligence. This new strategic partnership combines Cyabra’s disinformation  detection technology with…