AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

US Elections Disinformation Tracker: Presidential Debate

US Elections Disinformation Tracker: Presidential Debate

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

3 Most Common Ways Bots are Used in Social Media Discussions

3 Most Common Ways Bots are Used in Social Media Discussions

We’re all aware of the presence of fake profiles and bots on social media by now. After all, it seems like every week we hear a new story about them…

A Binge Boycott: Netflix Attacked by Election Bots

A Binge Boycott: Netflix Attacked by Election Bots

Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn more about the effect fake…

Just How Easy Is It to Create a Fake Profile?

Just How Easy Is It to Create a Fake Profile?

With social media becoming an integral part of our lives, nearly everyone now has accounts on multiple platforms. As we scroll for hours on end, we’re constantly flooded with countless…

Why We Fall for Fake News: The Psychological Factors at Play

Why We Fall for Fake News: The Psychological Factors at Play

A study done in 2018 by MIT found that false news stories are 70% more likely to be retweeted on X than true stories, and reach their first 1,500 views…

How Media Literacy Can Be Taught to Combat Disinformation

How Media Literacy Can Be Taught to Combat Disinformation

In the 2024 Global Risks Report published by the World Economic Forum, the spread of disinformation and misinformation was identified as one of the most significant global risks the world…

Fake Profiles Grill Burger King Online

Fake Profiles Grill Burger King Online

Cyabra’s latest deep dive into #BoycottBurgerKing reveals that nearly 40% of the profiles pushing the negativity are fake! The online boycott was massively amplified by these bots, tarnishing BK’s reputation…