AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

From tech giants to small businesses, fake profiles present a significant threat to companies across all industries, including retailers, banks, ride-hailing companies, supermarkets, gaming companies, and media streaming services among…

US Elections Disinformation Tracker: Presidential Debate

US Elections Disinformation Tracker: Presidential Debate

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

3 Most Common Ways Bots are Used in Social Media Discussions

3 Most Common Ways Bots are Used in Social Media Discussions

We’re all aware of the presence of fake profiles and bots on social media by now. After all, it seems like every week we hear a new story about them…

A Binge Boycott: Netflix Attacked by Election Bots

A Binge Boycott: Netflix Attacked by Election Bots

Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn more about the effect fake…

Just How Easy Is It to Create a Fake Profile?

Just How Easy Is It to Create a Fake Profile?

With social media becoming an integral part of our lives, nearly everyone now has accounts on multiple platforms. As we scroll for hours on end, we’re constantly flooded with countless…

Why We Fall for Fake News: The Psychological Factors at Play

Why We Fall for Fake News: The Psychological Factors at Play

A study done in 2018 by MIT found that false news stories are 70% more likely to be retweeted on X than true stories, and reach their first 1,500 views…