AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Disinformation Security Startup Cyabra Plans To List On NASDAQ

Disinformation Security Startup Cyabra Plans To List On NASDAQ

What Makes Fake Profiles Effective? A New Research by Cyabra

What Makes Fake Profiles Effective? A New Research by Cyabra

A new analysis by Cyabra studied some of the most effective fake campaigns in the past year, and discovered that fake profiles impersonating women were the most influential disinformation spreaders.

Fake Profiles Pump Up Planet Fitness Boycott

Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym’s handling of transgender rights issues after an incident in the women’s locker room.  Cyabra uncovered that…

Bots Sweep the Supermarket: #BoycottLoblaws

Bots Sweep the Supermarket: #BoycottLoblaws

Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment, following concerns about the cost…

Brand Disinformation: When Bots Attack

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding – not only in volume but in impact. While in the past, creating a fake profile required manual labor, now bot networks can…

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Ex-information warfare and cyber security experts, Cyabra, probed the activity

Bots Sell Illegal Netflix Logins

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales of unlicensed Netflix accounts.

1 in 4 Profiles in #BoycottWaitrose Is Fake

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led…

Assassination attempt on Trump is fodder for conspiracy theorists

Assassination attempt on Trump is fodder for conspiracy theorists