AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How Verified Accounts Helped Make Fake Images of a Pentagon Explosion Go Viral

How Verified Accounts Helped Make Fake Images of a Pentagon Explosion Go Viral

Banks are the Bad Actors’ Next Target

Banks are the Bad Actors’ Next Target

The finance world has been subjected to various fraud and abuse threats on social media. Those threats can cause financial loss, damage to reputation, and legal consequences. If you work…

Fake News, Real War: the Disinformation Frontline

Fake News, Real War: the Disinformation Frontline

As disinformation has been part of our lives for so long, once in a while it’s important we take a step back from the mountains of research and theories, take…

Cyabra’s CEO Detects Social Media Disinformation (Japanese)

Cyabra’s CEO Detects Social Media Disinformation (Japanese)

How pro-Trump bots are sowing division in the Republican Party: Report

How pro-Trump bots are sowing division in the Republican Party: Report

The Rumors That Broke the Bank

The Rumors That Broke the Bank

In March 2023, First Republic Bank started trending, and not in a good way. In the banking sector, reputation is everything. Any financial expert (or any Mary Poppins fan) will…

Misinformation Monthly – April 2023

Misinformation Monthly – April 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat

The Fast, the Furious, and the Frustrated: Toyota’s Insider Threat

Did your company recently commit massive layoffs? You’re not alone. The global economic crisis caused even huge enterprises like Google, Microsoft, and Amazon to resort to cutting down their workforce.…