AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fake Twitter Accounts Denying Election Surged in Brazil, Analysis Finds

Fake Twitter Accounts Denying Election Surged in Brazil, Analysis Finds

Why #DiedSuddenly Won’t Die Out, Part 1: From Movie to Movement

Why #DiedSuddenly Won’t Die Out, Part 1: From Movie to Movement

Covid-19 conspiracy theories have existed for almost as long as the pandemic itself, and spread into mainstream media towards the end of 2020, with the mass production and worldwide distribution…

Engagement vs. Exposure: Social Media Misconceptions

Engagement vs. Exposure: Social Media Misconceptions

What’s the difference between exposure and engagement, and which of them is more important for your brand? In this series, our experts at Cyabra present you with marketing misconceptions regarding…

No Brand’s an Island: the Epstein List Scandal

No Brand’s an Island: the Epstein List Scandal

What do Balenciaga, Disney, Tom Hanks, and Hillary Clinton all have in common? In the last month, they were all blamed for being part of a conspiracy that keeps snowballing,…

Hackers post email addresses linked to 200 million Twitter accounts, security researchers say

Hackers post email addresses linked to 200 million Twitter accounts, security researchers say

‘Bad Actors Have Won The Jackpot’: Twitter Hack Exposes Data From Over 200 Million Accounts

‘Bad Actors Have Won The Jackpot’: Twitter Hack Exposes Data From Over 200 Million Accounts

Social Diffusion: Why Do We Believe Fake News?

Social Diffusion: Why Do We Believe Fake News?

Written by Cyabra’s analyst, Dean Shoshana Every post we’re writing has the potential to be exposed to hundreds of thousands of people. Those people could potentially take action following what…

Are Consumers Sweet on Sweets Makers?

Are Consumers Sweet on Sweets Makers?

Everyone loves sweet snacks. But how do consumers feel about the companies that make them?  The chocolatey crunch and creamy filling of an Oreo cookie are irresistible to consumers around…

Misinformation Monthly – December 2022 

Misinformation Monthly – December 2022 

Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current…

Porn-Spreading Bots Dissolved Protests in China

Porn-Spreading Bots Dissolved Protests in China

The protests, the distractions, the zero-Covid policy, the vaccinations, and the great Corona comeback: a month of tracking China-related topics on social networks. China has been running a zero-Covid policy…