AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Nepal’s Protests: Authentic Voices, Fake Calls for Violence

Nepal’s Protests: Authentic Voices, Fake Calls for Violence

The September 2025 Nepal protests were an authentic movement led by Gen Z and fueled by long-standing frustrations. But Cyabra’s research uncovered how fake profiles infiltrated the conversation, amplifying violent…

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.

The Coordinated Shadow Campaign Targeting Norway’s Election

The Coordinated Shadow Campaign Targeting Norway’s Election

Investigation reveals 34% of profiles discussing PM Støre are fake, with inauthentic accounts generating more content than real users and creating false international consensus against Norway's leader.

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

How Fake Profiles Amplified Cracker Barrel’s $100M Logo Crisis

Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and…