AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How Disinformation Detection Secures Your Brand

How Disinformation Detection Secures Your Brand

“Falsehood flies, and the truth comes limping after it” – Jonathan Swift Disinformation is one of the biggest problems society is facing today. Even though it’s not a new phenomenon,…

US Elections Disinformation Tracker: Countdown to November 5

US Elections Disinformation Tracker: Countdown to November 5

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

Digital Reputation Management: Protecting Your Brand from Disinformation

Digital Reputation Management: Protecting Your Brand from Disinformation

“Your brand is what people say about you when you’re not in the room” – Jeff Bezos Reputation is the cornerstone of every brand. It affects everything a company does,…

Who Protects Your Brand From Fake Profiles?

Who Protects Your Brand From Fake Profiles?

Social media presence is an invaluable asset to every company or brand, no matter how big or small they are.  Keeping track of the public’s sentiment can be extremely valuable,…

Cyabra Ranks #2 in LinkedIn’s Top Startups!

Cyabra Ranks #2 in LinkedIn’s Top Startups!

Cyabra ranks #2 in LinkedIn's Top Startups list, which spotlights 15 emerging companies that are making waves and shaping the future

Why Hijacked Hashtags Are a Threat to Your Brand

Why Hijacked Hashtags Are a Threat to Your Brand

First introduced on Twitter (now known as X), hashtags quickly spread across all major social media platforms, becoming a popular tool for users to explore and interact with content that…

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

Is Your Brand Under Attack by Bots? Here’s Why It Happens and How to Stop It

From tech giants to small businesses, fake profiles present a significant threat to companies across all industries, including retailers, banks, ride-hailing companies, supermarkets, gaming companies, and media streaming services among…