AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Ozempic Attacked: Fake Profiles, Misinformation, and Illegal Sales

Ozempic Attacked: Fake Profiles, Misinformation, and Illegal Sales

Cyabra uncovered two types of attacks directed at Ozempic: fake profiles spreading fear and disinformation, and illegal sales of the prescription drug.

The Role of AI in Combating Social Media Threats

The Role of AI in Combating Social Media Threats

The sheer amount of content posted every day on social media platforms is staggering – every minute, millions of images, videos, and messages are shared across various social media networks,…

An Announcement From Cyabra

An Announcement From Cyabra

Cyabra Plans to List on NASDAQ Through a Business Combination with Trailblazer Merger Corporation

Cyabra, a startup helping companies and governments detect disinformation, plans to go public via SPAC

Cyabra, a startup helping companies and governments detect disinformation, plans to go public via SPAC

Disinformation Security Startup Cyabra Plans To List On NASDAQ

Disinformation Security Startup Cyabra Plans To List On NASDAQ

What Makes Fake Profiles Effective? A New Research by Cyabra

What Makes Fake Profiles Effective? A New Research by Cyabra

A new analysis by Cyabra studied some of the most effective fake campaigns in the past year, and discovered that fake profiles impersonating women were the most influential disinformation spreaders.

Fake Profiles Pump Up Planet Fitness Boycott

Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym’s handling of transgender rights issues after an incident in the women’s locker room.  Cyabra uncovered that…

Bots Sweep the Supermarket: #BoycottLoblaws

Bots Sweep the Supermarket: #BoycottLoblaws

Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment, following concerns about the cost…