AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Brand Disinformation: When Bots Attack

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding – not only in volume but in impact. While in the past, creating a fake profile required manual labor, now bot networks can…

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Ex-information warfare and cyber security experts, Cyabra, probed the activity

Bots Sell Illegal Netflix Logins

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales of unlicensed Netflix accounts.

1 in 4 Profiles in #BoycottWaitrose Is Fake

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led…

Assassination attempt on Trump is fodder for conspiracy theorists

Assassination attempt on Trump is fodder for conspiracy theorists

Minutes after Trump shooting, misinformation started flying. Here are the facts

Minutes after Trump shooting, misinformation started flying. Here are the facts

Trump shooting shows conspiracy theories not confined to right wing

Trump shooting shows conspiracy theories not confined to right wing

How to Grow Your Business and Stay Competitive Using Social Media Insights

How to Grow Your Business and Stay Competitive Using Social Media Insights

Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on these platforms is a great…

How Individuals Can Identify and Protect Themselves From Fake News on Social Media

How Individuals Can Identify and Protect Themselves From Fake News on Social Media

Fake news refers to fabricated information that’s spread with the intent to deceive the population. Although false stories have been disseminated throughout human history, the term “fake news” was first…

Strategies for the Public Sector to Combat Social Media Disinformation

Strategies for the Public Sector to Combat Social Media Disinformation

The spread of disinformation and misinformation is one of the biggest challenges governments face around the world, making it difficult for them to protect the public from various threats and…