Rotem Baruchin

Battle of the bots: Trump trial

The Evolution of Disinformation Tactics: From Roman Empire to the Modern Age

Disinformation is a term that has been frequently used in recent times due to the widespread nature of it. The effects of disinformation are far-reaching, but it is not a…

The Power of Influence: Impact of Social Media Personalities on the World

In today’s digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players in shaping the discussions about…

Iran Helicopter Crash: Fake Profiles Fuel Conspiracy Theories 

Moments after it was officially announced that Iranian President Ebrahim Raisi had died in a helicopter crash, conspiracy theories started to spread on social media. Now, two weeks later, many…

George Galloway backed by pro-Palestinian fake bots

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of seconds.  This makes brands and…

The Questions Lingering Around the Death of Iran’s President

Pushed by fake profiles, a conspiracy theory surrounded the death of Irani President Raisi.

Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to this technological development. The rise…

Fake US election-related accounts proliferating on X

Analysis shows that newly detected fake accounts had increased up to tenfold during March and April.

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such as brands and businesses, and…