AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Russia and China ‘manipulating UK public opinion’

Russia and China ‘manipulating UK public opinion’

Senior Government figures fear polarising online narratives about Israel-Hamas conflict being spread using fake social media accounts

Are bots trying to undermine Donald Trump?

Are bots trying to undermine Donald Trump?

GZERO, with Cyabra’s help, investigated whether bots are influencing online debates about Donald Trump, and if a significant propaganda campaign is involved.

Threat Actors: What They Are and How to Protect Your Brand

Threat Actors: What They Are and How to Protect Your Brand

The rise and rapid spread of the internet has seamlessly connected the digital and the physical world. The near-instant flow of information has tremendously helped humanity and changed the world…

Cyabra Featured on NBC News

Cyabra Featured on NBC News

Watch our feature on NBC News, highlighting Cyabra’s research on the Israel-Iran conflict, disinformation, and fake accounts.

Bot Networks Amplify Controversial Voices

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had in common: they were all…

Misinformation Monthly – April 2024

Misinformation Monthly – April 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for the current brand disinformation and…

Cyabra exposes disinformation campaign on X targeting Intel’s stock price

Cyabra exposes disinformation campaign on X targeting Intel’s stock price

Hair Care Brands Tangled Up in Fake News

Hair Care Brands Tangled Up in Fake News

The “No Shampoo” trend, also known as the “No-Poo Movement”, has caught social media like wildfire. Despite repeated warnings from experts regarding this trend, which involves washing hair with nothing…

Tyson Foods Grilled by Bots Amid Boycott

Tyson Foods Grilled by Bots Amid Boycott

Food giant Tyson is facing a storm of criticism and boycott calls after laying off 1200 employees and allegedly replacing them with a cheaper workforce composed of immigrants. Cyabra discovered…