AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation 

Cyabra Partners With Global PR Agency Golin to Fight Brand Disinformation 

Cyabra is thrilled to announce a new partnership with Golin, the global PR agency. The collaboration empowers Golin’s clients to proactively protect their brand reputations by effectively detecting and combating…

Bots Break the Bank: NY Community Bank Crisis

Bots Break the Bank: NY Community Bank Crisis

Among the troubles that New York Community Bank (NYCB) has been facing over the past two weeks, an online storm of fake profiles might look like the least of the…

Misinformation Monthly – February 2024

Misinformation Monthly – February 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Bots Hitch a Ride on Bolt’s PR Crisis

Bots Hitch a Ride on Bolt’s PR Crisis

At the end of January, ride-hailing company Bolt faced a PR crisis with a lot of the conversation playing out on X (Twitter). As Bolt grappled with the situation and…

Rip Curl Caught in a Vortex of Fake Profiles

Rip Curl Caught in a Vortex of Fake Profiles

International surf sportswear brand Rip Curl is under attack on social media after featuring a transgender surfer in its latest women’s campaign.  But the massively trending hashtag #BoycottRipCurl, which reached…

#BoycottWoolworths Enhanced by Fake Profiles

#BoycottWoolworths Enhanced by Fake Profiles

Woolworths Supermarkets, AKA “Woolies”, is Australia’s biggest supermarket chain, sometimes referred to as “the Aussie Walmart”. Founded in 1924, Woolworths holds a market share of 33% as of 2019.  Woolworths’…

Artificial Intelligence is the No. 1 Investment

Artificial Intelligence is the No. 1 Investment