AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

McWho? Bad Actors Impersonating McDonald’s

McWho? Bad Actors Impersonating McDonald’s

McDonald’s is one of the most impersonated brands online.  McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of Twitter, but also McDonald’s themselves.…

Time of Arrival: Never! The Luggage Scam

Time of Arrival: Never! The Luggage Scam

In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it a fertile ground for bad…

Misinformation Monthly – November 2023

Misinformation Monthly – November 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Bin Laden’s Bot Army: “Letter to America” Fake Spreaders

Bin Laden’s Bot Army: “Letter to America” Fake Spreaders

The Beginning of the Trend – and the Forced Ending It’s been over two decades since Osama bin Laden, the Al-Qaeda leader responsible for 9/11, delivered his “Letter to America”…

Three Examples of GenAI Used for Disinformation

Three Examples of GenAI Used for Disinformation

AI-generated texts and images unintentionally offer great value and great opportunities for bad actors online. With one single click, they can create millions of texts, images, videos (Deepfake and others)…

Chinese Bots Infiltrate Taiwanese Election Discourse 

Chinese Bots Infiltrate Taiwanese Election Discourse 

The presidential elections in Taiwan (officially the Republic of China) will be held on 13 January 2024. The two leading candidates are Hou Yu-ih and Lai Ching-te. Hou, the current…

States Use Disinformation to Interfere in the Israeli-Palestinian Conflict (French)

States Use Disinformation to Interfere in the Israeli-Palestinian Conflict (French)

In a Worldwide War of Words, Russia, China and Iran Back Hamas

In a Worldwide War of Words, Russia, China and Iran Back Hamas

It’s Election Day… And It Could Have Big Implications For 2024

It’s Election Day… And It Could Have Big Implications For 2024

Israel-Gaza War: Social Media Hosts War of Fake News and AI Images

Israel-Gaza War: Social Media Hosts War of Fake News and AI Images