AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fighting AI With AI: Introducing Botbusters.ai

Fighting AI With AI: Introducing Botbusters.ai

The explosion of generative AI has brought many benefits but has also created humanity-changing risks. With the rising use, the anxiety of employees around the world escalated. Marketing teams, content…

CEO? You’ve Got Mail. From Everyone.

CEO? You’ve Got Mail. From Everyone.

The last thing anyone wants is to stumble upon their own personal information posted online. This sentiment is even stronger for individuals who are public figures, journalists, CEOs, politicians, or…

“Depp vs. Heard”: The Trial With the Most Clicks in History That Will Come to Netflix

“Depp vs. Heard”: The Trial With the Most Clicks in History That Will Come to Netflix

Misinformation Monthly – July 2023

Misinformation Monthly – July 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Using AI To Fight Social Media Lies, Fake Accounts And Bots

Using AI To Fight Social Media Lies, Fake Accounts And Bots

Solomon Islands grapples with disinformation as China stands to gain

Solomon Islands grapples with disinformation as China stands to gain

Journalists, Watch Out for Impersonators

Journalists, Watch Out for Impersonators

Did you hear about the Ticketmaster customer care impersonation? What about the 165 fake profiles impersonating Bank Negara? Other major companies like American Express and Bank of America have also…

Amplified Intelligence: Cyabra’s Platform Updates

Amplified Intelligence: Cyabra’s Platform Updates

Cyabra’s platform has the ability to scan dozens of social media platforms, analyze profiles, posts, communities, hashtags and phrases, and present the data as clear, actionable insights. We use behavioral…

Misinformation Monthly – June 2023

Misinformation Monthly – June 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Hacking as a Service (HaaS) Threatens Online Trading Platforms

Hacking as a Service (HaaS) Threatens Online Trading Platforms

Cyabra uncovered 84 profiles promoting hacking services for hire on Twitter, offering to recover lost accounts on digital trading platforms. Those hacking services, advertised in plain sight on social media,…