AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

The Language of Disinformation

The Language of Disinformation

Written by Dan Brahmy, Cyabra’s CEO   When we founded Cyabra in 2018, governments were calling for a solution to identify fake profiles on social media, as well as tools…

165 Profiles and the Bank Ain’t One: BNI Impersonation 

165 Profiles and the Bank Ain’t One: BNI Impersonation 

Bank Negara (BNI) might be “just” the fourth-largest bank in Indonesia, but it has 1,000 branches all over the world, including Tokyo, London, and New York.  Financial services are the…

Massive Twitter Bot Farm Is Heaping Praise on Trump and Trashing DeSantis

Massive Twitter Bot Farm Is Heaping Praise on Trump and Trashing DeSantis

Thousands of pro-Trump bots are attacking DeSantis, Haley

Thousands of pro-Trump bots are attacking DeSantis, Haley

Misinformation Monthly – March 2023

Misinformation Monthly – March 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Beware the Ticketmaster Imposters

Beware the Ticketmaster Imposters

Cyabra’s analysis uncovered fake accounts impersonating Ticketmaster Customer Service pages on Facebook, and luring unsuspecting potential customers into sophisticated phishing attacks. Sports fans, concert lovers, and theater enthusiasts all regularly…

How Media Literacy Protects Us from Threats

How Media Literacy Protects Us from Threats

US Legislators, educators, and parents: do you know where your state stands on Media Literacy education? New research by MediaLiteracyNow.org, supported by Cyabra, sheds light on Media Literacy Education in…

Why Do Fake Profiles Exist, and What Do They Want?

Why Do Fake Profiles Exist, and What Do They Want?

3 key reasons for the presence of inauthentic profiles on social networks Written by Cyabra’s analyst, Dean Shoshana Fake profiles and bots on social media have been making the news…

Misinformation Monthly – February 2023

Misinformation Monthly – February 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, scams…