AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Jan 6, 2026

A trillion-dollar problem – Disinformation as a business risk

Dec 27, 2025

Climate disinformation spread by the media

Brand Reputation Cyabra News Threat Actors

Dec 17, 2025

How Nigeria-Based Operators Infiltrated Authentic US Conversations

Cyabra's investigation revealed a sophisticated Nigeria-based operation where over 2,600 fake accounts successfully infiltrated authentic US social media clusters to manipulate public discourse and engineer a false consensus for foreign…

Elections National Security Threat Actors

Dec 17, 2025

Alexander: Review could examine Iran’s influence on Scottish independence debate

Brand Reputation Cyabra News Threat Actors

Dec 11, 2025

Marketing Trends 2026: What Industry Leaders Predict

Brand Reputation Cyabra News Threat Actors

Dec 10, 2025

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.

Brand Reputation Stocks Threat Actors