AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Are You Being Manipulated? Disinformation for Beginners, Part 3

Are You Being Manipulated? Disinformation for Beginners, Part 3

 By Jessica Grinspoon, Cyabra Team  The media is saturated with falsehoods that prey on the internet’s ability to reach broad audiences. It has become a megaphone for actors to carry…

Is Anybody Excited About FIFA 23?

Is Anybody Excited About FIFA 23?

The 23rd game in a long, popular series was surprisingly met with huge negative sentiment online. But was it really such a surprise? Not to those familiar with the game…

A Bot for Every Voter: Elections in Latvia

A Bot for Every Voter: Elections in Latvia

The small Baltic country of Latvia is heading for elections.  Again.  The election for the Saeima, the Latvian parliament, is set for 1 October 2022. Since Latvia declared independence from…

Who is Manipulating the Media? Disinformation for Beginners, Part 2

Who is Manipulating the Media? Disinformation for Beginners, Part 2

 By Jessica Grinspoon, Cyabra Team  As we’ve previously learned in the first part of this series, disinformation is information that is false and deliberately spread to inflict harm. In today’s digital…

Information Types: What is the difference? – Disinformation for Beginners, part 1

Information Types: What is the difference? – Disinformation for Beginners, part 1

 By Jessica Grinspoon, Cyabra Team  The digital era and rise of social media necessitate a responsibility to familiarize ourselves with the factors involved in information warfare. This four-part series is…

Sanna Marin and the Fiasco That Didn’t Happen

Sanna Marin and the Fiasco That Didn’t Happen

Reporters and news anchors might have expected social media to criticize the Finnish prime minister for drinking and partying on camera. Instead, social debates supported Marin, demonstrating the ever-expanding distance…

Misinformation Monthly – September 2022 

Misinformation Monthly – September 2022 

Cyabra’s reading list Each month, our experts at Cyabra list all the interesting articles, essays and stories they’ve read this month. Come back every month for the current misinformation and…

Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect

Kate Bush, Chess, and Dojo: Brands Capitalizing on the Netflix Effect

Did you watch Marie Kundo’s show and suddenly felt a desperate need to de-clutter your home? Has watching Tiger King piqued your interest in the safety and health of big…

How the Uvalde School Shooting Changed Public Opinion on Gun Policies

How the Uvalde School Shooting Changed Public Opinion on Gun Policies

On May 24, 2022, 18-year-old Salvador Rolando Ramos entered Robb Elementary school in Uvalde, Texas, armed with a rifle, and killed nineteen students and two teachers. The shocking massacre caused…

Are The Proud Boys Back in Our Lives?

Are The Proud Boys Back in Our Lives?

The American far-right extremist organization has been banned from social media following the January 2021 Capitol insurrection, but they’re still stirring the deep pot of social. The Proud Boys (named…