Are Johnny and Amber’s Stans for Real?
Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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Fighting disinformation has become a matter of national interest. Look no further than the COVID-19 pandemic: bad actors are pushing falsehoods online to dissuade people from getting vaccinated, which has…