AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Social Media Narratives Impact on Moving Markets

Social Media Narratives Impact on Moving Markets

Brokerage firms are one of the few broad classes of organizations that have yet to prioritize social media strategies, but a swift change is expected after the financial services industry…

COVID-19 pandemic leaves the healthcare industry a target for fake news

COVID-19 pandemic leaves the healthcare industry a target for fake news

Vaccine Disinformation: Part Three

Vaccine Disinformation: Part Three

Following the global rollout of the COVID-19 vaccine, the world has experienced an alarmingly high level of disinformation campaigns on social media platforms. Bad actors and fake profiles are pushing…

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Here’s What Executives Need To Know Before Responding To Consumer Protests

Here’s What Executives Need To Know Before Responding To Consumer Protests

Frigid Texas Weather Is Providing Real-Time Crisis Management Lessons

Frigid Texas Weather Is Providing Real-Time Crisis Management Lessons

Detecting Disinformation as Part of Your PR Strategy

Detecting Disinformation as Part of Your PR Strategy

#BoycottSephora: A Case Study

#BoycottSephora: A Case Study

How a Brand’s Image can be Destroyed in Seconds On January 29, makeup influencer Amanda Ensing shared a sponsored video featuring Sephora products on Instagram. What next transpired was a…

Vaccine Disinformation: Part Two

Vaccine Disinformation: Part Two

Download the report here In ongoing efforts to protect the public from COVID-19 disinformation, Cyabra continuously analyzes the thousands of conversations taking place across social media regarding COVID-19 vaccines. Following…

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean? As the world begins to deploy COVID-19 vaccinations, the news is flooded with articles about the threat of vaccine disinformation. These articles claim…