AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Defending Brands and Executives in the Age of Disinformation

Defending Brands and Executives in the Age of Disinformation

When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to Preparedness event shared expert strategies…

How Fake Profiles Fueled #BoycottAmazon

How Fake Profiles Fueled #BoycottAmazon

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…

The Bot Network Collapse That Exposed Iran’s Influence Operation

The Bot Network Collapse That Exposed Iran’s Influence Operation

Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.

A New Crisis Playbook for Brands

A New Crisis Playbook for Brands

This playbook breaks down the anatomy of modern online manipulation for brands, and shares practical strategies for detecting, defusing, and defending against disinformation-fueled crises. This playbook is based on a…