Rotem Baruchin

TD Bank Reputation Crisis: A Brand Disinformation Case Study

TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly a quarter of accounts driving…

Bot-generated fake brand outrage is a rising problem—what marketers need to know

Disinformation in the NRW election campaign: A look into the toolbox of opinion manipulation

AI bots amplify culture war attacks on major consumer brands

Bot Networks Are Helping Drag Consumer Brands Into the Culture Wars

Nepal’s Protests: Authentic Voices, Fake Calls for Violence

The September 2025 Nepal protests were an authentic movement led by Gen Z and fueled by long-standing frustrations. But Cyabra’s research uncovered how fake profiles infiltrated the conversation, amplifying violent…

How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation

Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.

Who’s Weaponizing Your Community?

The Coordinated Shadow Campaign Targeting Norway’s Election

Investigation reveals 34% of profiles discussing PM Støre are fake, with inauthentic accounts generating more content than real users and creating false international consensus against Norway's leader.

Cracker Barrel logo change backlash boosted by sophisticated social media disinformation campaign