AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles

Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn how brands can detect and…

Defending Brands and Executives in the Age of Disinformation

Defending Brands and Executives in the Age of Disinformation

When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to Preparedness event shared expert strategies…

How Fake Profiles Fueled #BoycottAmazon

How Fake Profiles Fueled #BoycottAmazon

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…