AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Revealing the Bots Behind Target’s $12B DEI Backlash

Revealing the Bots Behind Target’s $12B DEI Backlash

When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping, and massive online outrage. Cyabra's…

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs

SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back against those attacks, without needing…

“Made in China” or by Bots? Fake Profiles Fuel Tariff Debate

“Made in China” or by Bots? Fake Profiles Fuel Tariff Debate

Luxury fashion brands like Lululemon, Chanel, and Gucci were slammed following US tariffs discussions, accused for "misleading consumers about where their products are manufactured". Cyabra uncovered that over a third…

Rage Farming & Reputation Risk: What Brands Need to Know

Rage Farming & Reputation Risk: What Brands Need to Know

Rage farming is a growing challenge for brands and organizations in the digital age. Philippe Borremans, renowned crisis communications expert, shares his extensive experience working with global organizations and crisis…