AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Fake Profiles Swarmed Philippines Elections 

Fake Profiles Swarmed Philippines Elections 

Ahead of the Philippines' election, 32% of online discourse about former President Duterte was driven by fake profiles. Cyabra uncovered a coordinated campaign reshaping the narrative around Duterte’s arrest, and…

Manipulated Narratives: Navigating Brand Disinformation Risks

Manipulated Narratives: Navigating Brand Disinformation Risks

Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can detect these threats early and…

Cyabra Achieves SOC 2 Compliance

Cyabra Achieves SOC 2 Compliance

SOC 2 is a voluntary compliance standard for technology companies with cloud-based products, which specifies how an organization should manage customer data. The compliance guidelines set by the AICPA (American…

Frost & Sullivan Recognizes Cyabra for Technology Innovation

Frost & Sullivan Recognizes Cyabra for Technology Innovation

Frost & Sullivan recently analyzed the social media intelligence (SOCMINT) market and, based on its findings, recognizes Cyabra with the 2025 North American Technology Innovation Leadership Award.

Analyzing Fake Profiles’ Impact on Romania’s Election Crisis

Analyzing Fake Profiles’ Impact on Romania’s Election Crisis

Following the annulment of Romania’s election, Cyabra analyzed online conversations and uncovered an orchestrated fake campaign aimed to manipulate Romania's public discourse.