AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

How a Fortune 500 Brand Stopped a Disinformation Crisis

How a Fortune 500 Brand Stopped a Disinformation Crisis

A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate comms team turn it all…

Why Traditional Social Listening is Failing You

Why Traditional Social Listening is Failing You

This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand where a crisis begins and…

Pope Francis’ Health Misinformation Fueled by Fake Profiles

Pope Francis’ Health Misinformation Fueled by Fake Profiles

Fake profiles hijacked the Pope’s health discourse: Cyabra uncovered that 31% of accounts were fake, spreading false claims and fueling chaos.

Fake Campaigns Surrounding UK Political Figures

Fake Campaigns Surrounding UK Political Figures

Cyabra analyzed online conversations on X surrounding UK politicians Zia Yusuf and Rupert Lowe, and uncovered coordinated bot networks discrediting Zia Yusuf while amplifying support for Rupert Lowe, shaping party…

Fake Profiles Fueled “Economic Blackout Day”

Fake Profiles Fueled “Economic Blackout Day”

February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands such as Walmart, Target, Best…

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo on Cyabra’s Fight to Restore Public Trust

Mike Pompeo, 70th Secretary of State, met with Cyabra to discuss the impact of disinformation on public trust and the fight against online manipulation.