AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Misinformation Monthly – January 2024

Misinformation Monthly – January 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence

Hashtag Hijacked: Bots Amplify #BoycottZara

Hashtag Hijacked: Bots Amplify #BoycottZara

#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case of coordinated influence operations campaign:…

McWho? Bad Actors Impersonating McDonald’s

McWho? Bad Actors Impersonating McDonald’s

McDonald’s is one of the most impersonated brands online.  McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of Twitter, but also McDonald’s themselves.…

Time of Arrival: Never! The Luggage Scam

Time of Arrival: Never! The Luggage Scam

In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it a fertile ground for bad…

Misinformation Monthly – November 2023

Misinformation Monthly – November 2023

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

Bin Laden’s Bot Army: “Letter to America” Fake Spreaders

Bin Laden’s Bot Army: “Letter to America” Fake Spreaders

The Beginning of the Trend – and the Forced Ending It’s been over two decades since Osama bin Laden, the Al-Qaeda leader responsible for 9/11, delivered his “Letter to America”…

Three Examples of GenAI Used for Disinformation

Three Examples of GenAI Used for Disinformation

AI-generated texts and images unintentionally offer great value and great opportunities for bad actors online. With one single click, they can create millions of texts, images, videos (Deepfake and others)…