AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Phone-y Business: Imposter CEO Risks T-Mobile

Phone-y Business: Imposter CEO Risks T-Mobile

Let’s talk about impersonations online, and more importantly, about the connection between impersonations and brand reputation: in the past year, Cyabra has witnessed a steady rise in fake profiles causing…

Former Secretary of State Mike Pompeo Joins Cyabra’s Board

Former Secretary of State Mike Pompeo Joins Cyabra’s Board

Cyabra is thrilled to announce the appointment of 70th Secretary of State Mike Pompeo to its Board of Directors. As a prominent figure in the international political arena and previous…

Unveiling Online Threats to Individuals

Unveiling Online Threats to Individuals

High-profile individuals in important roles across companies and organizations are frequently subject to risks emerging from the online world. You don’t have to be Elon Musk or Mark Zuckerberg to…

Misinformation Monthly – January 2024

Misinformation Monthly – January 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current misinformation, disinformation, and…

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence

“The first AI war”: Israel is trying to fight the lies created by Artificial Intelligence

Hashtag Hijacked: Bots Amplify #BoycottZara

Hashtag Hijacked: Bots Amplify #BoycottZara

#BoycottZara isn’t a classic tale of PR fiasco and crisis management. It may seem like one. But what it is, in fact, is a case of coordinated influence operations campaign:…

McWho? Bad Actors Impersonating McDonald’s

McWho? Bad Actors Impersonating McDonald’s

McDonald’s is one of the most impersonated brands online.  McDonald’s Impersonations didn’t start in 2023. A 2017’s imposter account fooled not only the entirety of Twitter, but also McDonald’s themselves.…

Time of Arrival: Never! The Luggage Scam

Time of Arrival: Never! The Luggage Scam

In 2023, Facebook is still the most popular social network online, with 3.030 billion monthly active users. its massive user base has always made it a fertile ground for bad…