AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Misinformation Monthly – December 2022 

Misinformation Monthly – December 2022 

Cyabra’s reading list Each month, our experts at Cyabra list some of the interesting articles, items, essays and stories they’ve read this month. Come back every month for the current…

Porn-Spreading Bots Dissolved Protests in China

Porn-Spreading Bots Dissolved Protests in China

The protests, the distractions, the zero-Covid policy, the vaccinations, and the great Corona comeback: a month of tracking China-related topics on social networks. China has been running a zero-Covid policy…

The Devil Wears Balenciaga: Brands vs. Conspiracy Theories

The Devil Wears Balenciaga: Brands vs. Conspiracy Theories

A new campaign by fashion brand Balenciaga was met with backlash, protest, and to top it all off – a massive wave of disinformation and conspiracy theories. Blamed for being…

Latvia, Ukraine, and the Challenges of Disinformation – a Talk From Cyabra

Latvia, Ukraine, and the Challenges of Disinformation – a Talk From Cyabra

Cyabra’s VP of global sales, Assaf Danby, spoke at Improvate Defense and Cyber conference in Sofia, Bulgaria, in October 2022. Assaf discussed Cyabra’s work and the dangers of disinformation and…

“We need a platform to authenticate what is being said online”

“We need a platform to authenticate what is being said online”

Bots Have Scored the Real Goal at the World Cup

Bots Have Scored the Real Goal at the World Cup

Football (or if you’re American, soccer) is the most popular sport in the world. And its premier competition, the World Cup, dominates conversations across all social networks when it is…

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Pro-Qatar World Cup social media posts pumped out by ‘bot farm’ in Bangladesh, analysts say

Mishaps, distrust spur Election Day misinformation

Mishaps, distrust spur Election Day misinformation