AUTHOR

Rotem Baruchin

Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

The Bot Network Collapse That Exposed Iran’s Influence Operation

The Bot Network Collapse That Exposed Iran’s Influence Operation

Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.

A New Crisis Playbook for Brands

A New Crisis Playbook for Brands

This playbook breaks down the anatomy of modern online manipulation for brands, and shares practical strategies for detecting, defusing, and defending against disinformation-fueled crises. This playbook is based on a…