AUTHOR

Rotem Baruchin

Rotem Baruchin is our talented marketing content manager with extensive experience in creative writing and content development. 


Rotem has a rich background in scriptwriting, game writing, and content management, having worked with various organizations including Tel Aviv Municipality and Toya. With a strong foundation in cinema and scriptwriting from 
Tel Aviv University, Rotem has published numerous short stories and scripts for diverse media platforms.

Latest blog posts by Rotem Baruchin

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

Rage Farming & Reputation Risk: What Brands Need to Know

Rage Farming & Reputation Risk: What Brands Need to Know

Rage farming is a growing challenge for brands and organizations in the digital age. Philippe Borremans, renowned crisis communications expert, shares his extensive experience working with global organizations and crisis…

Cyabra. This was the company that discovered the existence of fake Chega profiles that spread misinformation on social media

Cyabra. This was the company that discovered the existence of fake Chega profiles that spread misinformation on social media

Fake Profiles Swarmed Philippines Elections 

Fake Profiles Swarmed Philippines Elections 

Ahead of the Philippines' election, 32% of online discourse about former President Duterte was driven by fake profiles. Cyabra uncovered a coordinated campaign reshaping the narrative around Duterte’s arrest, and…

Manipulated Narratives: Navigating Brand Disinformation Risks

Manipulated Narratives: Navigating Brand Disinformation Risks

Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can detect these threats early and…