When Iran’s internet went down during its war with Israel, so did bots spreading disinformation
Rotem Baruchin is a multi-platform storyteller and content lead at Cyabra. From cinematic scripts and game design to deep-tech marketing, she has spent her career crafting narratives that engage and inform. A published author and Tel Aviv University Cinema alumna, she translates complex data into compelling brand and public sector narratives. Rotem’s expertise lies in deconstructing how stories influence audiences across diverse media platforms.
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Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.
This playbook breaks down the anatomy of modern online manipulation for brands, and shares practical strategies for detecting, defusing, and defending against disinformation-fueled crises. This playbook is based on a…